This hotel sits on the quieter side of town, just across the road from Poniente Beach.
A half-hour walk along the seafront gets you to the centre of Benidorm.
Or you can hop on the bus that stops just outside.Inside, rooms have a contemporary look, thanks to a white, lavender, and charcoal grey colour scheme.
Abstract paintings decorate the walls, and some line up wood-beamed ceilings and sea views.The pool area here overlooks the beach.
A poolside bar* nudges even closer to the sands, with a sea-view terrace.
You can pick up in between snacks from here, while meals are dished up in the buffet restaurant.
And entertainment takes the form of yoga and tennis in the daytime, followed by live music and dancing after dark.