The Efir 1 is up at the north end of Sunny Beach, about 15 minutes’ walk from the bars and restaurants in the centre of town.
Plus, the huge sandy beach is just a 5-minute walk away.The hotel is part of a complex made up of ochre-coloured buildings clustered around a figure-of-8-shaped pool.
Each apartment comes with its own balcony or terrace.Days at the Efir 1 are spent crashed out by the pool – it’s surrounded by a sun terrace and a good helping of sunloungers and parasols.
Drinks and snacks are served at the nearby bar, or you can have a proper sit-down meal at the buffet restaurant.
Alternatively, knock together your own dinner using the well-equipped in-room kitchenette.